Contact

Experience

Download Resume

Keating Auto Group | Austin, TX
December 2025 – Present

Lead social strategy for Toyota of Cedar Park and City Limits Subaru, with brief support for City Limits Nissan. Results below cover the first two dealerships, December 1, 2025 – October 12, 2026.
Manage six Facebook, Instagram and TikTok accounts that added 3,980 net follows, a 23% increase, growing combined followers from 17,297 to 21,277 during the reporting period.
City Limits Subaru TikTok grew from 103 to 1,708 followers; its combined social audience increased 131.6%.
Accounts recorded 1.54M TikTok post video views and 74,793 Instagram post engagements, measured in Hootsuite.
Created RAV4 GR Sport video and photo content from concept through publishing. The TikTok video recorded 699,308 views and the Instagram post recorded 59,899 engagements.
Create video, photography and branded graphics; support Meta and Google Ads campaigns and compliance, and coordinate creator partnerships, sponsorships and community events.

RepVue | Remote
May 2022 – September 2025

Built a B2B creator program across LinkedIn, Instagram and TikTok, managing 40+ creators and industry voices, generating 10K+ monthly clicks and contributing approximately 30% of total site traffic.
Owned the weekly newsletter to 100K+ subscribers, achieving a 44% open rate and 5% CTR through audience insight and ongoing content testing.
Managed the CEO’s LinkedIn presence with 150,000 followers and partnered with sales, customer success and leadership on content, messaging and assets.
Ran content analysis with Mixpanel and Google Analytics to evaluate content, audience and distribution experiments and guide campaign strategy.
Presented monthly performance insights and audience trends to leadership to inform content and go-to-market priorities.

Fred Haas Toyota World | Spring, TX
December 2020 – May 2022

Launched the dealership’s first TikTok presence, producing content that generated approximately 1.5M total views. Increased Instagram following by 180% YoY and achieved 430K+ average organic monthly reach through audience-focused content.
Collaborated with The Fast Lane Studios and PickupTruckTalk on co-created content recording 734K+ views and 14K+ likes.
Partnered with external agencies on website content and inventory visibility.

Eye Center of Houston | Houston, TX
September 2020 – December 2020

Planned seasonal promotions and community events supporting patient outreach.
Managed Facebook and Instagram content and developed promotional materials for pediatric outreach.
Managed a $1K monthly budget across social, print and out-of-home campaigns.
Developed content calendars, email flyers and communications to align 20+ staff across initiatives.

ESPN+ | San Marcos, TX
August 2019 – March 2020

Created and provided professional live stream broadcasts of Texas State University sports teams on the ESPN+ TV network.
Utilized video camera skills and diagnosed technical issues in a fast-paced environment with little margin for error.
Worked with approximately seven camera team members, using communication and time-management skills.

Texas State University | San Marcos, TX
August 2019 – February 2020

Managed social media and outreach for the Texas State University Student Health Center, serving a university population of 38,000.
Created engaging digital content across Instagram, Twitter and Facebook using Adobe Suite tools.
Supported campus events and managed administrative operations to streamline department coordination.

Texas State University
May 2020
Bachelor of Science in Multimedia Advertising | Minor: Business Management | Cum Laude