Social Media Growth & Campaigns
Planned and executed social media content strategies across automotive and B2B brands, producing campaigns that drove audience growth, engagement, and platform visibility.
Project Overview
I developed and executed social media strategies designed to grow audience reach, increase engagement, and strengthen brand visibility across key platforms for multiple brands. This work included short-form video, graphics, community content, campaign-based posts, and platform-specific creative tailored to each audience.
Across automotive and B2B environments, I helped turn social media into a consistent growth channel by pairing content creation with trend awareness, brand voice alignment, and performance-minded execution.
My Role
Developed platform-specific social media strategies for automotive and B2B brands
Produced short-form video, graphics, and campaign content for Instagram, TikTok, LinkedIn, and other channels
Managed publishing schedules and maintained consistent posting cadence
Created content tied to promotions, community events, and brand initiatives
Monitored engagement and performance signals to inform future content direction
Results & Impact
Generated high-engagement short-form video content that achieved viral reach on TikTok
Expanded social media visibility through consistent publishing and platform-native content
Increased audience engagement through community-focused posts and interactive content
Supported brand awareness through campaigns tied to promotions, events, and product content
Helped establish social media as a reliable channel for ongoing audience growth
