Social Media Growth & Campaigns
Plan and execute social media content strategies across automotive and B2B brands, producing campaigns that drive audience growth, engagement, and platform visibility.
Project Overview
I develop and execute social media strategies designed to grow audience reach, increase engagement, and strengthen brand visibility across key platforms for multiple brands. This work includes short-form video, graphics, community content, campaign-based posts, and platform-specific creative tailored to each audience.
Across automotive and B2B environments, I’ve helped turn social media content into a consistent growth channel by pairing content creation with trend awareness, brand voice alignment, and performance-minded, data-driven execution.
My Role
Develop platform-specific social media strategies for automotive and B2B brands
Produce short-form video, graphics, and campaign content for Instagram, TikTok, LinkedIn, and other channels
Manage publishing schedules and maintain a consistent posting cadence
Create content tied to promotions, community events, and brand initiatives
Monitore engagement and performance signals to inform future content direction
Results & Impact
Generate high-engagement short-form video content that achieved viral reach on TikTok
Expand social media visibility through consistent publishing and platform-native content
Increase audience engagement through community-focused posts and interactive content
Support brand awareness through campaigns tied to promotions, events, and product content
Help establish social media as a reliable channel for ongoing audience growth