Newsletter Marketing
Curated weekly newsletter + analytics-driven content that supported audience growth and site traffic.
Project Overview
At RepVue, I owned and operated a weekly newsletter designed to engage a growing audience of sales professionals while driving consistent traffic back to the platform. The newsletter served as a core owned marketing channel, supporting brand awareness, product education, and user engagement.
My role included content planning, editorial production, performance analysis, and continuous experimentation to improve open rates, click-through performance, and overall audience retention.
My Role
Owned weekly newsletter strategy and execution
Planned and produced editorial content for each issue
Analyzed performance metrics including open rate and CTR
Ran experiments to improve engagement and traffic
Collaborated cross-functionally with marketing and leadership teams
Results & Impact
Managed newsletter distribution reaching 100K+ subscribers weekly
Maintained ~40–48% average open rate across campaigns
Achieved consistent click-through performance driving platform traffic
Supported audience engagement through data-driven iteration and testing
Established our newsletter as a core owned marketing channel
Supporting Work
