Audience Growth & Newsletter Marketing (RepVue)

Owned weekly newsletter + analytics-driven content that supported audience growth and site traffic.

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Project Overview

At RepVue, I owned and operated a weekly newsletter designed to engage a growing audience of sales professionals while driving consistent traffic back to the platform. The newsletter served as a core owned marketing channel, supporting brand awareness, product education, and user engagement.

My role included content planning, editorial production, performance analysis, and continuous experimentation to improve open rates, click-through performance, and overall audience retention.

My Role

  • Owned weekly newsletter strategy and execution

  • Planned and produced editorial content for each issue

  • Analyzed performance metrics including open rate and CTR

  • Ran experimentation to improve engagement and traffic

  • Collaborated cross-functionally with marketing and leadership teams

Results & Impact

  • Managed newsletter distribution reaching 100K+ subscribers weekly

  • Maintained ~40–48% average open rate across campaigns

  • Achieved consistent click-through performance driving platform traffic

  • Supported audience engagement through data-driven iteration and testing

  • Helped establish newsletter as a core owned marketing channel

Supporting Work

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Audience Growth & Newsletter Marketing (RepVue)